In The Beginning
This entry was posted on 3/30/2007 5:20 PM and is filed under uncategorized.
OFF THE WALL 3 began today. This year I'm working with 36 artists and providing them with recycled billboard vinyl canvasses-- free. I give them away in exchange for exposure on the exterior of my Mid-City Los Angelels gallery. I started this three years ago and amazingly the work has survived wind, rains, heat-- and the dreaded kid with a paint ball gun-- who has yet to appear.
OFF THE WALL 3 takes turning the old billboard vinyl and staid gallery world inside out to new heights. That's because this year I have advertising heavyweights CBS Outdoor and Van Wagner to give me actual display time on real billboards for the run of the month long gallery show. It's great, very exciting. But I just found out that over 250,000 people will see the art IN THE FIRST DAY. The Getty gets 4000 visitors daily.
Nervous now.
11 artists painting on five 14 x 48 FOOT billboards, simultaneously? Will they get cold feet, are they good, how do you curate images seen at 200 feet? Do I put Leebs' Poquitos dog next to the abstract? "Kim has a good skip" in the middle? And is that a naked breast with nipple T?
It all starts with the raw or "dead" vinyls. Here I with the lowly paid crew-- son Bennett, daughter Laura start rolling them out. They apparently don't value my laying some heavy "bread" on them.
