Yes it's been a while since we've talked about what we're doing... to recap.... we are a nonprofit located in Los Angeles. Eco-LA specializes in art and functional art made from recycled materials. A mainstay of our work is new art painted on recycled billboard vinyl. Besides smaller works painted on landfill destined pvc vinyl we create some BIG canvases. Big as in 14 x 48 foot works that then get re-displayed back on billboards. To date we have presented a dozen works in both Los Angeles and San Francisco. Using actual traffic estimates we know that the works have been seen over 40 million times since our premiere in 2007.
On June 13th, 2009 the gallery launches "Second Saturday at Eco-LA" a 7 month series of new art painted on recycled billboard and displayed over the gallery. The events feature a "live" curtain drop to reveal the work. Opening includes live billboard art painting, recycled element art, "green" accessories for sale in the Eco-LA "Recovery Room", eco demos, music and more. Here's the card, come by if you're in the area of La Brea and Pico Blvd! We'll be filming the event.
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| Posted by Peter v Schulberg at | | | |
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Be a part of: “GIMME SHELTER ART!”
Recycled Billboard Youth Art Project will be Seen Over 11 Million Times in the Bay Area.
 
Peter Schulberg and the Los Angeles based Eco-LogicalART Gallery present “Gimme Shelter Art!” The public eco-art youth project will feature new works painted on recycled billboard vinyl.To be displayed in 25 Clear Channel bus shelters across the Bay Area in June, each “Gimme Shelter Art!” piece will be seen an average of 15,000 times daily and over 400,000 times by month’s end. It is estimated that alltold the 25 GSA art pieces may be viewed over 11 million times.
THE PROJECT. The theme of the project is “The World That I See/The World That I Hope Could Be.” Either or both themes (incorporated into a single image) can be chosen. The work can but need not be Earth Day or “green” related. The “world” can be a reflection of your personal urban environment. Be creative and bold. Remember though that general public will see the work (thousands of times daily!) so images that may be offensive in nature are not appropriate for the exhibit.
The project starts with an 11 by 17 inch vertical initial submission. It can be created in pencil, pastel, markers or paint (no collage or mixed media please). Works should be unframed and on paper or illustration board. If the initial submission is selected you will then be provided a 40 by 60 inch recycled billboard vinyl “canvas”onto which you will paint the final piece.
WHO CAN PARTICIPATE: Open to individual youth (ages 12-18) residing in the general Bay Area.
PROJECT DATES: Initial submissions and contact info (name, address, email, contact number) should besent to the Eco-LA Gallery, 4829 West Pico Blvd, LA, CA, 90019, Attn: Gimme Shelter Art, and received no later than April 15, 2008.
SELECTED SUBMISSIONS: The top 20 entries will be selected by an art jury at the Earth Day opening (April 22, 5pm-8pm) of the “ReVisions; San Francisco” recycled billboard art event to be held at the Thoreau Center in the Presidio (bldg 1014, Lincoln & Torney, SF, CA, 94129). Additionally, five “fan favorites” will be chosen by those attending the opening--participants and the general public are invited to attend. “Winners” will be mailed the eco canvases by May 1. Completed works are due back to the Eco-LA Gallery no later than May 31. The “Gimme Shelter Art!” will go on display across the Bay Area by approximately June 9 th, 2008.
“GIMME SHELTER ART!” is an exhibit created and sponsored by the nonprofit Eco-LogicalART Gallery. The generous donation of bus shelter display space is thanks to the cooperation of Clear Channel Outdoor.
Eco-LogicalART, 4829 West Pico Blvd, LA, CA, 90019, 310-525-0676, eco-la@sbcglobal.net
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| Posted by Peter v Schulberg at | | | |
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| Posted by Peter v Schulberg at | | | |
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| Posted by Peter v Schulberg at | | | |
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OFF THE WALL 3 began today. This year I'm working with 36 artists and providing them with recycled billboard vinyl canvasses-- free. I give them away in exchange for exposure on the exterior of my Mid-City Los Angelels gallery. I started this three years ago and amazingly the work has survived wind, rains, heat-- and the dreaded kid with a paint ball gun-- who has yet to appear.
OFF THE WALL 3 takes turning the old billboard vinyl and staid gallery world inside out to new heights. That's because this year I have advertising heavyweights CBS Outdoor and Van Wagner to give me actual display time on real billboards for the run of the month long gallery show. It's great, very exciting. But I just found out that over 250,000 people will see the art IN THE FIRST DAY. The Getty gets 4000 visitors daily.
Nervous now.
11 artists painting on five 14 x 48 FOOT billboards, simultaneously? Will they get cold feet, are they good, how do you curate images seen at 200 feet? Do I put Leebs' Poquitos dog next to the abstract? "Kim has a good skip" in the middle? And is that a naked breast with nipple T?
It all starts with the raw or "dead" vinyls. Here I with the lowly paid crew-- son Bennett, daughter Laura start rolling them out. They apparently don't value my laying some heavy "bread" on them.
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| Posted by Peter v Schulberg at | | | |
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He said he wanted to do it. I didn't discourage him. Hey, for all we know he may get a cartoon show out of it. What, exactly, the Sponge Bob charm is I have yet to decipher. Patrick has good commercial imagery. I've sold several of his pieces. The characters make me laugh, nervously.
From his own blog: Fortunately or not, I can't work on the Billboard every day. Sometimes I just do not have blocks of time large enough that will make rolling the thing out worth my while. Here's some progress I made on it a couple days ago before running out of paint. I rolled it out at 7:30am, sanded, primed and laid in the drawing until about 11am, took my dad to his radiation treatment and on a couple errands and was able to be back working on it from 2:30 to 5pm. It doesn't look like much progress, but believe me it is. I'm buying loads of paint today and am seriously going to try to finish this thing up in the next three days. Wish me luck. Half Way There (Almost)
Patrick-- PETER HERE... halfway done... can't even park you car anywhere near the driveway. Maybe a scooter. Think it's time to stoke up on the coffee and advil. You've got 2 weeks to get this thing done-- honestly.
From P's blog again: Here's an in progress shot of the piece taken from the roof yesterday evening after a few knee-crunching hours of work. The rectangle near the bottom is my palette, the two white things are the socks I've been wearing to walk around on it. I have sticky feet I guess.
From Seal Beach-- it's up to Reseda where Matt has his hands full. Matt does this series called "disasters". You only see bits and pieces of cars spinning out of control, a train flying as if in a tornado-- but there's no wind. Were he older you might suspect some LSD-mushroom "help." Actually, as it's been in the high 90's he may, in fact, be seeing things.
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| Posted by Peter v Schulberg at | | | |
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Warning, this whole process has led me to many glasses of wine (tonight) - thankfully not Charles Shaw...
One of my favorite scenes from Ben Hur is when he's talking to his chariot horses. Not to suggest the artists are dog food, but it's a beautiful moment. One of his stallions just pulls-- pure horsepower. That's Leebs. But she could run herself into a breakdown lather, or without some checking straight into a wall. In billboard 1, Dawn and Kim are the tenders; the ones that make it not a drag race but a long haul. I love that about them, that they're willing to be noticed a bit later in the run.
Dawn gave me the idea. A part of her piece is less detailed. I thought it was a mistake but it wasn't-- as she told me. I realized that though on the surface that billboards, seen in 20 second bursts as you're driving by, certain parts of the images jump out. But after 15-20 days, when you've gotten past the obvious stuff, other elements start to emerge. It's like a flip-book where suddenly the pages stop.
I find that very interesting; using the billboard vernacular but tweaking the paradigm. I'd love to talk to the strangers that walk or drive by the pieces every day. What story is starting to evolve in their minds as they get familiar with the images? Do they even notice? Can I flag them down three weeks into it? By the end of the month there will be hundreds of thousands of them, millions maybe. Frustrating not to know how deep the relationship is. |
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| Posted by Peter v Schulberg at | | | |
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